Seconds and minutes can count in emergency situations. Active monitoring and a consolidated situational capability can give you a jump start on saving lives, property, and reputation. Prevention is always more cost-effective than recovery. And those critical seconds or minutes can mean all the difference.
2. Protect lives and property
Monitoring your organization 24×7 can give you additional information to prevent, mitigate, and recover from breaking situations.
3. Monitor your brand reputation
Become aware of what just happened on YouTube or Twitter concerning your primary product, or a disgruntled customer. Monitor your brand’s presence on a large global set of information services—news, social, and more.
4. Monitor your key competitors and suppliers
Did you know a competitor just acquired your critical supplier? Or that the latest typhoon in the Pacific is going to delay critical shipments from another key supplier?
5. Communication paths
Continual monitoring will identify the right people to be notified under many different circumstances—internal, partners, customers, regulators, and others.
6. Increase organizational continuity
When your security or response team can monitor and respond to emerging threat situations with practiced expertise, the bulk of your organization can remain on target, versus dealing with distractions and disruptions.
The reality is, people throughout your organization searching every day for different threat and news items that concern them, but not sharing effectively. This results in huge hidden costs that could be better spent elsewhere.
8. Continual practice
Monitoring 24×7 helps you and your people remain familiar with your tools and sets up a warm start on an incident. You can build exercises into your daily process so when the real emergencies happen, your team responds like a well-oiled machine.
9. Leverage new information sources
There are new and emerging information sources that could give you increased situational awareness—not just news, but sensor alerts, intelligent video alerts, and much more.
10. Black Swans
If a major incident strikes, the same tools you used for proactive situation awareness can be redirected to the immediate, no-notice situation: gathering information from multiple sources, enhancing organizational communications, and sharing with other involved parties.
11. Surge partners (bonus)
For most of us, staffing 24×7 for any emergency that might happen is not cost effective. Having a strong monitoring program can give you the time to get secondary players and outside partners involved and underway, helping you resolve critical issues.